A new book, Small Town Rules: How Big Brands and Small Businesses Can Prosper in a Connected Economy, examines the lessons that businesses can learn from small towns. Small Town Rules argues that the interconnectedness of a global, web-based system of commerce where, “your customers can talk to everyone else,” presents similar challenges and opportunities to those of a small town, where, it could be argued, everyone talks to everyone else, too.
The book is co-authored by Becky McCray and Barry Molz, two digital heavyweights who have used the interconnectedness of the web-based system of exchange to foster respective careers in rural small business advocacy and entrepreneurship. Together they have outlined seven rules that businesses can learn from small towns and shared them in this book.
Whether or not the seven lessons revealed in this new book are ground-shaking epiphanies or statements of common sense remains to be seen; it’s not available until April, although you can pre-order now on Amazon.com. However, the symbiotic relationship between small towns and businesses is one that resonates with us at Love Small Town America. What do you think a business could learn from your small town? Tell us in the comments.