What can businesses learn from small towns?

A new book, Small Town Rules: How Big Brands and Small Businesses Can Prosper in a Connected Economy, examines the lessons that businesses can learn from small towns. Small Town Rules argues that the interconnectedness of a global, web-based system of commerce where, “your customers can talk to everyone else,” presents similar challenges and opportunities to those of a small town, where, it could be argued, everyone talks to everyone else, too.

Small Town Rules

The book is co-authored by Becky McCray and Barry Molz, two digital heavyweights who have used the interconnectedness of the web-based system of exchange to foster respective careers in rural small business advocacy and entrepreneurship. Together they have outlined seven rules that businesses can learn from small towns and shared them in this book.

Whether or not the seven lessons revealed in this new book are ground-shaking epiphanies or statements of common sense remains to be seen; it’s not available until April, although you can pre-order now on Amazon.com. However, the symbiotic relationship between small towns and businesses is one that resonates with us at Love Small Town America. What do you think a business could learn from your small town? Tell us in the comments.

If you can’t wait until April, Small Town Rules co-author, Becky McCray, will preview her new book at the Social Media Tulsa Conference March 15-16, 2012.

 

Growing from Grainfield

 

A sampling of images from the Grainfield photo gallery on Love Small Town America

Love Small Town America is based in Grainfield, Kansas. It’s where CEO Nicole Godek grew up, and where she returned to find her roots. We thought it was only fitting that as we launch this blog as part of our expansion to bring Love Small Town America to towns across Kansas, that we pay homage to where it all started.

Grainfield is a lot like many other Midwestern towns, built on a solid base of agricultural interests. With a population of 289, it certainly fits the bill of a “small town”. Grainfield’s inhabitants are hard-working, friendly people who are more than residents; they’re a community. As Love Small Town America’s home base, it is only natural that Grainfield be one of the first communities to come online.

When Nicole returned to Grainfield after living in bigger cities, she knew she would find the small town advantages she sought. What she didn’t realize was how difficult it would be to find everything else. Her difficulty finding local resources she sought to remodel her new home online prompted Nicole to realize that if she couldn’t find small town resources on the web while she was living in the heart of a small town, there were probably 1.) a lot of other people out there who couldn’t find them either 2.) a lot of small businesses and small towns who weren’t connecting with customers, residents, etc. Nicole helped Grainfield make those connections and now Grainfield has a great online presence full of information about community events, local schools, businesses, and even job opportunities.

Seeing the community embrace Love Small Town America and helping our local business owners to find a way to have an affordable, professional web presence helped us to know, right from the beginning, that what we were doing would work; that communities need what we offer, that they support our mission to put small towns and businesses back on the map, and most importantly, that we are making a difference.

One of the Grainfield businesses that we helped create a custom website for is D&D Ranching. Until Love Small Town America came along, D&D Ranching didn’t even have a website. Now, they proudly share with the world their decades of experience in the cattle industry. Their business webpage under the Grainfield umbrella makes it easy for anyone looking for the services they offer to find them. (Anne adds: I just tried googling them – and sure enough, I wound up at the Love Small Town America page!)

D&D Ranching is a family owned, small feed yard offering the latest in technology, individual pens and rations, and bunk feeding.”

We’re proud of all the Grainfield businesses we’ve brought online, some joining Love Small Town America and linking to external webpages, and others coming online for the very first time. This town has supported us and given us a great place to call home. Some day, we think we’ll be calling Grainfield by another name: national headquarters of Love Small Town America.